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CLOSED Dec 24-28 and Dec 31-Jan 1 | OPEN Dec 22 & 29-30 10AM - 8PM
Frizz control, deep conditioning, and bond repair for every hair type and budget.
Certified Pura Luxe stylists. Non-toxic smoothing options available.
A professional-grade deep conditioning service for hair that needs moisture, softness, and shine without structural change. Your maintenance reset between color appointments, after sun or chlorine exposure, or whenever your hair feels dry and dull.
This treatment is included in our color service packages. If you’re interested in adding it to hair cut or blow dry/style let your stylist know!
Targets hair that has lost elasticity, feels rough or straw-like, or needs recovery after chemical processing. Restores moisture balance and improves manageability without altering your natural texture. Ideal as a standalone service or a prep step before extensions or color.
Includes blow dry style.
Best for mild to moderate frizz. Keeps your natural texture while reducing flyaways, adding shine, and cutting your daily styling time. Amino-acid-based with no formaldehyde or formaldehyde-releasing ingredients. Results last 8 to 12 weeks.
Best for moderate to severe frizz. Creates a noticeably sleeker, straighter appearance with maximum humidity resistance. Includes the BOOST formula with hyaluronic acid, shea butter, jojoba, and hydrolyzed keratin. Same non-toxic, amino-acid-based formula with no harsh fumes and no three-day waiting period.
Pura Luxe uses amino acids to smooth and seal the cuticle without permanently restructuring your hair's bonds. The key ingredient, cysteine, strengthens hair, improves elasticity, and adds shine.
This is not a chemical relaxer. Your hair's internal structure stays intact, and results fade gradually over 8 to 12 weeks with no harsh grow-out line.
Before switching to Pura Luxe, our team experienced burning eyes, throat irritation, and breathing challenges that lasted a full week after performing other smoothing treatments.
Our clients experienced watering eyes, dry throats, and hair that felt coated and heavy. We refused to keep using products that were making us sick. Pura Luxe checked every box: safe for our team, safe for our clients, and results we stand behind.
Your stylist applies the treatment to the healthy portion of your hair, processes it under a heat lamp, then seals the cuticle with flat iron passes.
The Smoothing Treatment includes an additional BOOST step with hydrators for maximum frizz reduction. You can shampoo, style, and live your normal life immediately after your appointment. No three-day waiting period, no restrictions on touching or tying your hair.
Your stylist recommends the right level during consultation based on your hair type, condition, and goals. Conditioning and Regenerating treatments address dryness and damage. Epres Bond Building repairs internal structure. Pura Luxe Anti-Frizz and Smoothing target frizz reduction and manageability with longer-lasting results.
Yes. Pura Luxe is amino-acid-based and can be done the same day as color. We recommend doing the smoothing treatment first, then coloring afterward. Because the treatment seals the cuticle, it helps lock in your color for longer-lasting results.
Conditioning, Regenerating, and Epres treatments provide single-session benefits that improve with consistent appointments. Pura Luxe Anti-Frizz and Smoothing results last 8 to 12 weeks depending on your hair type, porosity, and home care routine. Most Pura Luxe clients receive treatments quarterly.
Yes. Conditioning, Regenerating, and Epres Bond Building work as standalone services or add-ons to your haircut or color appointment. Pura Luxe treatments are typically booked as standalone appointments due to the longer service time. Your stylist will plan the ideal service order during consultation.
Some smoothing products release formaldehyde when heat is applied, causing burning eyes, throat irritation, and breathing issues. Pura Luxe contains no formaldehyde or formaldehyde-releasing ingredients. No harsh fumes during application. We chose Pura Luxe specifically because it delivers results without the safety concerns documented in other smoothing products.
For Pura Luxe services, use sulfate-free shampoo and conditioner, wash 2 to 3 times per week, and apply heat protectant when styling. Avoid clarifying shampoos, as they strip the treatment faster. For Conditioning, Regenerating, and Epres services, your stylist will provide product recommendations based on your specific hair needs.
Your consultation includes a hair assessment, treatment recommendation, and pricing based on your hair type and goals. No commitment required
